Policy and Conduct
We base ourselves, in all the countries we operate in, on the guidelines and rules established by the MMA (Mobile Marketing Association) and the CAN-SPAM Act (Bureau of Consumer Protection). We suggest to all our clients that they verify the rules in their region. MobiPronto is not responsible for damages caused to third parties. This page is purely informative.
Nobody likes to receive unsolicited messages and many professionals are involuntarily aggravating this problem and disrespecting potential customers by practicing spam without realizing it. The objective of this page is to help content providers make permission marketing the base of their campaigns, regardless of the region or communication channel used to interact with your recipients. The content presented here is purely informative. Should you have questions about what is legally applicable in your business territory, please consult third party sources.
What is spam?
Spam is any unsolicited electronic message that contains commercial or misleading information. Spam might well be difficult to define, but consumers know it when they see it. The secret is to guarantee that everyone you send your commercial messages to has agreed to be contacted by your company.
Opt-in e Opt-out
Means that the recipient agreed to receive messages from your company and voluntarily supplied electronic contact information (email address or mobile number, for example).
Occurs when the recipient requests that your company stop sending them messages. This action does not bar your company from sending messages related to transactions in progress or product guarantees. If a person decides to cancel their subscription to your messages, you should heed their wishes.
Should I inform subscribers of the frequency with which my company will send them messages?
By notifying consumers of the frequency of your messages, they’ll be less likely to consider your messages spam. They’ll also have the opportunity to determine whether this frequency will generate more messages than they’re willing to handle. Having agreed to the frequency set by the company, consumers will receive your messages more cheerfully and be more willing to read your content.
Are you sending out spam? Find out.
- Have you ever bought a list of contacts that did not opt to receive your messages?
- Have you ever sent messages to recipients your company had not contacted in over 12 months?
- Were your recipients informed of the frequency with which you send your messages?
- Do you send messages to consumers who have not opted to receive your offers or alerts?
- Do your messages contain misleading information?
- Do you give your recipients a way to unsubscribe?
- Are you using a registered brand different from your own in your messages?
If you answered YES to any of the questions above, you’re probably sending your clients spam. Learn here about how to practice permission marketing and avoid sending any more unwanted messages!
Simple tips to avoid spam. Make sure that:
- your messages are clear; or in other words, not confusing or misleading.
- the recipient can identify your brand.
- your company’s contact information is current.
- third parties that create campaigns in your name know about permission marketing.
- the cancelation methods are clear and direct.
- the cancelation is processed as quickly as possible after the request.
While developing MobiPronto, we took into consideration both our clients and their recipients. To learn how to subscribe, unsubscribe, and adjust your alert and campaign preferences by communication channel, please read the relevant topics below.
Obtain Permission from the Consumer!
Below are a few tips on how to persuade consumers to opt for receiving your campaigns.
Make them an offer!
Consumers will often opt to receive marketing communications if they believe they’ll receive pertinent messages such as offers (buy one, get one free!), interesting facts and information, coupons or promotional items.
Use the QR code (the barcode in 2D) in your packages, point-of-sale displays, emails, advertisements, and visitor cards. Consumers like to trade the codes in for discounts and participation in contests, and so they’ll want to receive your emails and text messages.
Always include a subscription form on your website. Some consumers register simply because they like your brand, but the chances that they’ll opt for subscribing are higher when you offer them something.
Contests and gifts are a fun, effective, and cheap way to ask your customers to allow you to send them messages.
Coupons and Discounts
When someone buys from your website or fills out a form, offer them a discount on their next purchase or a coupon via SMS if they agree to subscribe to your messages.
Always include a call to action
Every webpage or adjacent marketing material should have a “call to action”. A good call can convince the consumer to supply you with their email or cellphone number. Customers may also be interested in receiving information about the industry, discounts, coupons, and product details.
The best way to persuade consumers to subscribe to your messages is to offer something in exchange. You should also offer additional benefits so that they’ll want to continue receiving your messages. None of the offers need to be expensive, but they should be specific and valuable to the consumer.
Unsubscribing via SMS
For the Mobile Services Subscriber
If you’re receiving unwanted messages, you have the option of unsubscribing – just send an SMS with one of the following keywords: “STOP”, “CANCEL”, or “UNSUBSCRIBE” to the same number that sent you the original message.
For Our Clients
You can manage your notifications in one the following ways:
“Opt-in and Opt-out” Module
Integrated with the Contact Area in the platform you can send a request to the contacts in your group to opt-in for SMS campaigns.
Via SMS Gateway
Clients that use our SMS Gateway should manage their unsubscribe lists independently. If a recipient has already unsubscribed from our platform and you use a shared short code or long number, that recipient will not receive your text messages.
Users who would like to adjust their preferences or cancel their subscription to notifications via SMS that come from our platform with administrative subject-matter, can access their accounts and do so from the main menu: Settings > Notifications.
Using your own device, via SMS
Using the keywords: “STOP”, “CANCEL”, or “REMOVE”. Please note that if you opt for this method, you won’t receive any more messages from MobiPronto until you subscribe once more by sending “JOIN”, “SUBSCRIBE”, or “GO” to the same number.
Unsubscribing via Email
For Our Clients
You can manage permissions in one of the following ways:
Transaction or Notification Emails
Can be adjusted just like any other type of notification via your account’s main menu: Setting > Notifications.
Newsletter and Offers
If you have subscribed to our newsletter, you have the option of adjusting your preferences or unsubscribing using the “Adjust Preferences” or “Unsubscribe” links placed in the emails you receive.
Clients that use our Email Gateway should manage their unsubscribe lists independently.